English-Speaking Union offer · Code ESU

20% off the book, and half the proceeds go to the ESU.

Use code ESU for 20% off Claude Skills for Marketing. Half of the proceeds from every copy bought with this code go to the English-Speaking Union, supporting its work in oracy, debate and cross-cultural understanding.

Get the book: 20% off

One-off payment · Instant download via Gumroad · Runs on Claude Pro

The button applies code ESU for you. Buying on Gumroad directly? Enter ESU at checkout.

What is Claude Skills for Marketing?

Claude Skills for Marketing is a book plus a library of 40+ Claude skills for marketers. Each skill is a specification (purpose, inputs, process, outputs, and quality rules), organised across six layers from research to analysis, and designed to chain into pipelines with validation gates between stations.

Why the ESU

The English-Speaking Union helps people find their voice, through debate, public speaking and exchange programmes that build confidence and connection. This book is about clear, deliberate communication too. With code ESU, half of what you pay goes straight to that work.

Prompts describe requests. Skills describe work.

A prompt is a hope. A skill is a decision made in advance: what should exist, and what "good" looks like. When you hand the model a spec instead of a prompt, you retain intent. The book gives you 40+ of these decisions, already made, across research, strategy, planning, execution, quality assurance, and analysis.

Questions

How much goes to the ESU?

Half of the proceeds from every copy bought with code ESU.

Do I need Claude Pro?

Yes. The skills run on Claude Pro, and the loop and pipeline patterns extend naturally into Claude Code.

What exactly do I get?

The book plus the copy-paste skill library, delivered instantly via Gumroad. One payment, with 20% off using code ESU.

Learn a skill. Support the ESU.

Get Claude Skills for Marketing: 20% off

Code ESU: 20% off, and half of the proceeds go to the English-Speaking Union.

Last updated: October 2026