Three practitioners. One playbook.

London-based AI consultant. He began at one of the world's first influencer marketing agencies in the 2000s, moved into venture capital, and served as AI Product Manager in the Ministry of Justice. He advises and builds products for the Transatlantic Policy Network in Brussels and Washington DC. His Top 10 of Everything reference book series for Hachette has sold over a million copies worldwide. Claude Skills for Marketing documents his shift to a reusable skills library.

Course Director in Applied Artificial Intelligence at the University of Oxford and a Visiting Fellow in AI for Engineering Sciences. He has presented on AI at Capitol Hill, the G7, the World Economic Forum, and the European Parliament, and advised organisations including the UK Ministry of Justice, Verizon, NVIDIA, and Microsoft. He co-founded Erdos Research to mentor professionals through the AI transition. His contribution to this book draws on fifteen years teaching practitioners how AI systems actually work, and the conviction that structured, repeatable methods outperform intuition.

Business and Management student and a product manager at Erdos Research. His interests include AI and entrepreneurship, especially how AI tools such as Claude Skills can help domain experts, including marketing professionals, solve real business problems. He applies his knowledge of business and management to his writing, which focuses on domain-specific problems and Claude Skills.